Me, & My Mission

Step into my world, where a decade and a half of UX design expertise meets an unwavering entrepreneurial spirit. I've seamlessly navigated the diverse landscapes of startups and industry giants, leaving an indelible mark on each venture. From shaping user experiences at established players like Capital One and MetLife Legal Plans to spearheading design innovation at startups like Willing, I bring a wealth of experience that spans both worlds.

Beyond the corporate realm, my journey as a serial entrepreneur fuels my understanding of the unique challenges faced by business owners. Whether it's launching my own ventures or advocating for design excellence within startups, I've harnessed the power of UX to drive success on both sides of the entrepreneurial spectrum.

But this journey is more than just a resume; it's a commitment to mentorship and continuous learning. My brainchild, Shadowcademy, is not just a design bootcamp; it's a transformative experience where fresh talents learn by doing, shadowing industry experts -- in contrast to sitting in a classroom and memorising theory. My mission with Shadowcademy, is to equip my students with the knowledge and confidence to navigate the aggressive, and hyper-competitive field of UX Design.

As I share my insights through my entrepreneurial journey, my vision extends beyond personal success. I'm here to collaborate with visionary business owners, infusing design excellence into their ventures. At the same time, I'm eager to mentor and empower emerging talents, fostering a new generation of UX designers.

Join me in this journey of innovation, where experience meets enthusiasm, and let's craft experiences that resonate, whether you're a seasoned entrepreneur seeking design brilliance or a fresh talent ready to shape the future of UX design.